Incorporating Islamic Ethic Elements into Marketing Mix Paradigm

Marketing Mix Elements - A Case Study on Steel Industry Export

S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

islamic values in marketing mix decisions

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

Measuring E-Marketing Mix Elements for Online Business

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

Modeling the Dynamics on the Effectiveness of Marketing Mix Elements